Fine had an active role at ESOMAR first flagship 2021 event

On March 31st 2021, ESOMAR run its first 2021 flagship event which was called Transformation and Trust.

ESOMAR based in Amsterdam, is a not-for-profit organisation that promotes the value of market, opinion and social research and data analytics. It was created in 1947 and is currently the largest and most renowned organization of this kind in the Insights Industry.

Fine´s CEO Diego Casaravilla, integrated the event advisory board jointly with leading professionals from all around the globe: Omar G. Aragon (PepsiCo, Mexico), Fiona Blades (MESH Experience, UK), Maya Kantak (Disney Parks Experiences and Products, USA), Gigi Leung (Johnson & Johnson Vision, Japan) and Jennifer Lin (Answer Global, Taiwan).

Diego and Omar (Pepsico) chaired the LatAm episode which included presentations of Coca-Cola, Kimberly Clark, Netquest or Mercado Senior.

In one of the sessions, Florencia Rojo (Accounts Director, Fine) presented jointly with Andrey Mendez (Director Southern Cone, Ipsos Healthcare) a summary of the results of the last wave of Fine COVID-19 Tracking Study with focus on how trust is built around vaccines and other key insights. You can watch the presentation given at the Transformation and Trust event (in Spanish) by clicking here.