Looking Inside The Digital Qual ToolBox
With the COVID-19 restriction on in person research, digi-qual is certainly booming but what if you had a set of guidelines to make sure you get tthe most of these tools to leverage the qualitative revolution?
With the purpose to provide researcher such a toolbox Garnette Weber (I-tracks Canada) jointly with Dalila Antonacachi (Fine Argentina) and Claudia Mota (Fine Brazil) co-presented a complete paper at ESOMAR LATAM 2019 in Sao Paulo, with tips to run communities, virtual focus groups, video based online IDs, or TDIs with screen share.