Looking Inside The Digital Qual ToolBox

Digi-Qual is certainly booming but what if you had a set of guidelines to make sure you get tthe most of these tools to leverage the qualitative revolution?

With this in mind Garnette Weber (I-tracks Canada) jointly with Dalila Antonacachi (Fine Argentina) and Claudia Mota (Fine Brazil) co-presented a  complete paper at ESOMAR LATAM 2019 in Sao Paulo, with tips to  run communities, virtual focus groups, video based online IDs, or TDIs with screen share.

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